Free Must Have Analytic Tools To Help In Your Online Business As an entrepreneur, it is of utmost important the you have a basic understanding of numbers and metrics of who is visiting your website.
In return this helps you to stay on track on how many visitors you are getting on your website. You may have a ecommerce site selling services or products.
You will have an understanding If your site is making money and what time of day the increase of traffic to your site. This enables you to make better and qualified decision to grow and improve your online business.
In this article I will share with you that you don’t need to spend a fortune to track and monitor your online goals and revenue.
In this day and age there are hundreds of free analytical tools that are available to us to track our progress.
These free tools are easy to install and navigate that you don’t need to hire any specialist to do the job for you.
Let’s look at the best in the market that I use personally for my Online Business and I’m sure you will find these beneficial for your own online business.
Google Analytics
This by far for me is the best one and it’s not a surprise they are the leading giants when it comes to analysing your online business.
For a free tool it offers a lot options for you to track your online business. This is ideal for entrepreneurs who are on a budget and not able to afford the more sophisticated softwares out there.
If you take your time to learn this awesome tool, you will be in a position to establish your marketing goals for your online business. You will be able to track and monitor relevant data that is needed for your own business and then make changes accordingly.
You have access to see how many people have visited your website, look at conversion rates, page views and also which platform they have been referred from. You can also see what are the top devices such as, mobile or desktop users are visiting your site.
This information will help you to plan your contents and also optimise your website for your users to have a better experience when they visit your site.
I recommend you Start here first and then when your online business grows then you can migrate to another if needed.
Clicktale
Clicktale is different form google analytics. `with Clicktale you don’t just look at numbers it allows you to see heat maps to see which are the most visited of clicked areas of their website.
This helps you as an entrepreneur see what are the most popular areas of your site.
Installation is fairly easy all you have to do is to install few lines of code on to the pages of your choice on your WordPress Site and Bazinga you’re done.
Clicky
This tool helps you to track up 3k page visitors per day. On you site and will keep the data fro up 30 days. It tracks individual visitors to your site and filtering such as, real time, individual visitor actions, heat maps and also on site analytics.
Know What to do the information
With all analytical tools, the question is what you do with the information you have on you plate.
If you use the information correctly then you will see growth in your online business. If you don’t then the information a useless and not much of a help you.
So make sure you take time to understand and interpret your numbers for these tools and use it to your advantage.
If you don’t know how, then hire someone who is an expert at this to help you know your numbers and build a strategy around it.
Nowadays you can hire someone from Fiverr to do this for you for a fiver or slightly more.
